After Listing Agreement / Entering Property in MLS Database / Marketing the Listing / The Offer and Contract / Tracking the Loan Process / Home Inspections and Appraisals / Closing Preparations and Duties / Follow Up After Closing

Interior Example

Marketing the Listing

Create print and Internet ads with seller’s input

Coordinate showings with owners, tenants, and other real estate brokers. Return all calls - weekends included

Install electronic lock box.

Prepare mailing and contact list

Generate mail-merge letters to contact list


Prepare flyers & feedback

Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability

Upload listing to company and agent Internet site, if applicable

Submit ads to company’s participating Internet real estate sites

Price changes conveyed promptly to all Internet groups

Reprint/supply brochures promptly as needed

Loan information reviewed and updated in MLS as required

Feedback e-mails/faxes sent to buyers’ agents after showings

Review weekly Market Study

Discuss feedback from showing agents with seller to determine if changes will accelerate the sale

Place regular weekly update calls to seller to discuss marketing & pricing

Promptly enter price changes in MLS listing database

next > The Offer and Contract

The CRS designation, awarded by the Council of Residential Specialists, is the highest professional designation awarded to Realtors  in the residential sales field.